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Apple Poured $1B A Year Into Car Project Concocted By Steve Jobs For A Decade Before Realizing It 'Needed To Be Put Out Of Its Misery,' Report Reveals

Apple Poured $1B A Year Into Car Project Concocted By Steve Jobs For A Decade Before Realizing It 'Needed To Be Put Out Of Its Misery,' Report Reveals - Apple (NASDAQ:AAPL) - Benzinga
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Apple Poured $1B A Year Into Car Project Concocted By Steve Jobs For A Decade Before Realizing It 'Needed To Be Put Out Of Its Misery,' Report Reveals - Apple (NASDAQ:AAPL) - Benzinga

The project, known internally as Titan, was plagued by leadership indecision, technical hurdles, and shifting ambitions, ultimately leading to its cancellation in February, as per a report by Bloomberg.