Reinventing Patient Centricity: Patient-Led Business Models Guide

Patient centricity drives the core message of a new book exploring why and how life sciences companies must center their strategies around patient needs. Drawing from years of industry experience, authors highlight practical pathways to shift mindsets and operations, illustrating how true partnerships with patients can improve outcomes, enhance equity, and inspire innovation. For more info :https://www.zs.com/insights/bo....ok-reinventing-patie