Addressing car-t reimbursement challenges in US healthcare
There has been much discussion and debate about whether provider reimbursement rates for chimeric antigen receptor T-cell (CAR-T) therapies are adequate. This analysis clarifies common misconceptions, examining the realities of the current car-t reimbursement landscape. For more info: https://www.zs.com/insights/ca....r-t-reimbursement-in
Doing More With Less in Pharmaceutical Market Research: Strategy
With its long road from R&D to the point of sale, the pharmaceutical industry is unlike most others, and pharmaceutical market research is one part of the journey. The piece explains that many products lack clear differentiation, yet some teams still treat research as a “check-the-box” task, weakening decision-making. For more info: https://www.zs.com/insights/zs....-interview-in-pharma
Generative AI in Life Sciences Marketing: From Pilots to Scale
In the ever-evolving world of life sciences, generative ai in life sciences is moving from hype to practical marketing value. A recent survey of marketing leaders shows usage has grown significantly, yet routine adoption remains limited, especially below senior roles. For more info: https://www.zs.com/insights/ge....nerative-ai-in-life-
Digital Customer Experience Consulting to Improve Engagement
Digital customer experience consulting helps organizations integrate customer centricity and data-driven engagement strategies to better meet customer needs and drive growth. These solutions address challenges like siloed data, inconsistent insights and the need for omnichannel engagement, creative design and deep customer insights. Consulting improves customer journeys, enhances interaction quality across channels and supports process modernization so companies can deliver consistent, relevant experiences informed by analytics and human-centered design principles. For more visit: https://www.zs.com/solutions/s....trategy-and-advisory
What is precision medicine and how is this changing the future of cancer treatment?
Precision medicine is an innovative approach that involves tailoring medical treatment to suit the specific needs of a patient. An individual’s genetics, environment and lifestyle are taken into consideration to understand what treatment will work best for them. This approach is known for enhancing overall health outcomes significantly, particularly for cancer patients. While precision medicine is useful for treating all sorts of diseases, oncology is one of the fields that has benefitted the most because of its size, disease heterogeneity and high number of approved biomarkers. For more info: https://www.zs.com/insights/ph....armaceutical-trends-
