It’s hard to imagine IPL without the roar of the crowd, the drama of last-over finishes, and the colorful jerseys of our favorite teams. But if there’s one other thing that defines the IPL in 2025, it’s the massive influence of social media. From team popularity to fan engagement—and even how people place their bets—platforms like Instagram, X (formerly Twitter), and YouTube have become central to the IPL experience.

Let’s dive into how social media is changing the way fans connect with IPL teams this season—and how platforms like Madrasbook and the rise of getting a betting id online are quietly riding that wave.

Your Favorite IPL Teams? They’re Digital Celebrities Now

Gone are the days when you had to wait for the sports pages or post-match interviews to get updates. Today, every major IPL team posts daily behind-the-scenes content: players goofing around in the gym, a sneak peek of strategy meetings, or birthday celebrations in the team hotel.

This kind of content builds a relationship between fans and the teams. You’re not just cheering for a franchise—you’re emotionally invested in the squad’s journey. That’s why when MS Dhoni posts a reel of his training session or when Virat Kohli shares a locker-room moment, fans across India (and the world) hit “like” faster than a T20 run rate.

The teams that “get” social media—like Mumbai Indians, Chennai Super Kings, and Royal Challengers Bangalore—aren’t just winning matches. They’re winning the popularity game too.

Why Team Popularity Isn’t Just About Wins Anymore

Winning helps, of course. But in 2025, a team’s popularity has as much to do with its online presence as it does with points on the table. It’s the memes, the match previews, the fan contests, and the hilarious commentary that keep people talking.

Some teams have even created viral fan campaigns. Remember the “Play Bold” dance challenge or the “Orange Army Anthem”? Those went beyond cricket—they created digital moments that fans wanted to be part of.

Even bench players who rarely get game time become social media darlings thanks to their wit, personality, or willingness to interact with fans online. That’s the power of good digital storytelling.

Betting Is Booming—and Social Media Is Fueling It

There’s another aspect of IPL that’s growing quietly but rapidly: online betting. And once again, social media plays a huge role. With constant updates, expert analysis, and fan predictions flooding platforms, betting conversations happen in real time.

For those interested in placing bets, platforms like Madrasbook have become go-to destinations. Why? Because they make it simple to get a betting id online, access live match odds, and stay in the loop with updates. Many users discover platforms like Madrasbook through ads, influencer promotions, or even word-of-mouth on cricket forums—all powered by social media buzz.

In fact, the line between cricket conversation and cricket betting is more blurred than ever, thanks to platforms that live where the fans already are—on their phones.

When Fans Feel Closer, They Stay Longer

This season, fan engagement is through the roof. From live Q&A sessions with players to polls asking who should be in the Playing XI, fans feel like they’re part of the team’s journey.

Some franchises even use AI tools to personalize content—so if you’re a Hyderabad fan, your feed shows more updates about your favorite squad. Others use AR filters, NFTs, or even virtual meetups to let fans interact with team mascots and players.

This direct line of connection is part of why teams are building lifelong fans—not just seasonal supporters.

And Let’s Be Honest: Betting Keeps Things Interesting

We all know someone who’s not usually a cricket fan—but starts watching when they have a little money riding on the outcome. Online platforms like Madrasbook make it easy for casual fans to get a betting id online and place their bets safely.

Of course, this means fans are more engaged. If you’ve got something on the line—whether it’s a ₹100 bet or a fantasy league bragging right—you’re glued to the match. You cheer harder. You follow every ball. And you share your reactions live, tagging friends or joining team fan pages.

It’s all part of the experience—and it’s being shared, liked, and reposted on social media.

The Flip Side: More Popularity, More Pressure

With great popularity comes great responsibility. Teams now have to be cautious. One offhand comment, a misjudged meme, or an emotional tweet after a loss can create online backlash. That’s why IPL teams in 2025 are hiring full-time social media managers, digital PR experts, and even mental health coaches for players dealing with online hate.

For betting platforms like Madrasbook, the responsibility is just as big. They’re pushing for responsible betting, offering tools for self-limits, and making sure users understand the risks before getting a betting id online.

It’s all about keeping the thrill without losing control.

What’s Next? More Innovation, More Emotion

Looking ahead, social media will only get more immersive. Think virtual fan zones, live locker-room streams, and interactive match predictions right on your phone. And as long as fans want to stay connected, teams will find new ways to keep the content flowing.

Meanwhile, online betting will continue to evolve—with smarter features, quicker access, and safer experiences. Platforms like Madrasbook are at the forefront, offering real-time services that match the energy of live sports.