The face scrub market is experiencing robust growth driven by evolving consumer preferences and increased attention to personal grooming, especially among millennials and Gen Z. These consumer segments are more aware of skincare benefits and are actively seeking products that deliver visible results. Social media trends, beauty influencers, and celebrity endorsements are amplifying brand visibility and shaping purchasing decisions. Moreover, there is a notable shift toward clean, natural, and organic skincare solutions as consumers become more wary of synthetic chemicals and environmentally harmful ingredients. This has spurred demand for scrubs formulated with plant-based exfoliants, such as fruit enzymes and natural grains, which align with the clean beauty movement. Sustainability and ethical considerations, including cruelty-free testing and eco-friendly packaging, are becoming increasingly important in consumer choices. Additionally, the rise in personalized skincare is leading individuals to seek out face scrubs suited to specific skin types and concerns. Dermatologists’ endorsements and the increasing accessibility of products through e-commerce platforms have further boosted market expansion. Online channels offer convenience, variety, and competitive pricing, encouraging more consumers to incorporate face scrubs into their regular skincare routines.