In a world where fashion trends shift with each passing season, some brands manage to hold their ground with a unique identity, loyal following, and unwavering dedication to quality. Empyre Jeans, a staple in the wardrobes of skaters, streetwear lovers, and casual fashion fans alike, stands out as one of those rare labels. Known for their durable construction, comfortable fit, and effortlessly cool style, Empyre jeans have carved out a niche for themselves in the competitive denim landscape.
The Origins of Empyre
Empyre was established in the early 2000s as an in-house brand for Zumiez, a retail chain synonymous with skate culture and youth streetwear. While initially created to cater to skaters and snowboarders, Empyre quickly expanded its reach by appealing to a broader demographic. With affordable pricing and designs that blended skate functionality with modern street fashion, the brand found success beyond the ramps and rails.
What sets Empyre apart is its clear understanding of its audience. The brand doesn’t just follow fashion trends—it speaks the language of the lifestyle it supports. Whether you're skating through the city, hanging out at a local park, or just looking for jeans that combine comfort with style, Empyre is often a go-to choice.
Style and Fit: Versatility That Works
One of the standout features of Empyre jeans is their diverse range of fits and styles. Whether you prefer a slim tapered look, a classic straight leg, or a looser, baggy fit, Empyre offers options that suit different body types and personal aesthetics.
1. Skinny and Slim Fit
Empyre’s skinny jeans are perfect for those who want a sleek, modern silhouette. Designed to hug the legs without feeling restrictive, they’re often made with a blend of cotton and elastane to provide just the right amount of stretch. These are ideal for pairing with oversized hoodies, graphic tees, or skate shoes like Vans or Converse.
2. Straight Leg and Relaxed Fit
For those who prioritize comfort and mobility—especially skaters who need that extra room to move—Empyre’s straight leg and relaxed fits are the answer. These jeans tend to feature a slightly looser cut through the thigh and calf, offering more freedom while maintaining a clean, casual look.
3. Baggy and Retro Styles
With the resurgence of 90s and early 2000s fashion, Empyre has reintroduced baggy jeans into its lineup. These roomy, throwback fits are ideal for layering and making a statement, often paired with flannels or oversized windbreakers for a true old-school skate vibe.
Materials and Durability
Empyre jeans are built to last. While they’re positioned as an affordable brand, the company doesn’t cut corners when it comes to construction and quality. Many jeans are made from mid- to heavyweight denim blends, reinforced with strong stitching and bar-tacks at stress points to endure the wear and tear of skating, commuting, or everyday use.
Some models also include added features like reinforced knees, utility pockets, or tech-friendly details like hidden phone compartments. These functional touches make Empyre jeans more than just a fashion choice—they’re practical tools for active lifestyles.
Affordability Without Sacrifice
Perhaps one of the biggest draws of Empyre jeans is their price point. While many denim brands charge premium prices, Empyre remains budget-friendly, often pricing their jeans between $40 to $70. This accessibility makes them especially popular among high school and college students, skaters who go through clothes quickly, and anyone looking to get solid denim without breaking the bank.
Despite the lower price tag, Empyre jeans rarely feel “cheap.” The brand has consistently delivered on value, striking a rare balance between cost and quality that keeps customers coming back.
Cultural Impact and Streetwear Appeal
Empyre’s roots in skateboarding culture have played a major role in its identity and appeal. Skateboarding has long been associated with a DIY attitude, rebellion, and freedom of expression—values that Empyre subtly infuses into its designs. From distressed finishes and ripped knees to bold washes and retro silhouettes, their jeans are often a canvas for individual style.
In recent years, the streetwear movement has adopted many skatewear elements, boosting Empyre’s relevance even further. As oversized fits, cargo styles, and wide-leg jeans dominate street style and fashion blogs, Empyre’s catalogue fits right into the current trendscape without losing its authenticity.
Collaboration and Evolution
While Empyre hasn’t always leaned heavily into celebrity endorsements or high-profile collaborations, its success lies in its organic growth and authentic community appeal. The brand has occasionally dropped seasonal collections that reflect evolving trends, such as grunge-inspired cuts, utilitarian themes, or minimalist aesthetics.
Empyre has also adapted to the online marketplace, leveraging platforms like Zumiez.com and social media to reach new audiences. Influencers and content creators in the skate and fashion space often showcase Empyre jeans in outfit breakdowns, skate edits, and thrift hauls—helping the brand maintain a steady presence in the digital fashion world.
Gender-Inclusive Options
Empyre has made strides in offering a wide range of sizes and fits for both men and women, and many of their jeans are gender-neutral in design. From high-rise mom jeans to boyfriend cuts and unisex straight legs, the brand encourages self-expression over strict fashion rules.
This inclusivity reflects a broader shift in youth culture, where rigid gender norms are increasingly seen as outdated. By offering pieces that focus more on style and function than labels, Empyre continues to resonate with a generation that values freedom in all forms.
How to Style Empyre Jeans
One of the best things about Empyre jeans is how easy they are to style. Here are a few go-to looks:
Street Casual: Pair distressed skinny jeans with a graphic tee, bomber jacket, and skate shoes.
90s Throwback: Go for baggy jeans, a flannel shirt, beanie, and vintage sneakers.
Clean and Minimalist: Choose slim-straight jeans with a plain white tee and neutral-tone hoodie.
Grunge Revival: Ripped black jeans, band tee, combat boots, and a denim jacket.
Whether you're heading to school, the skatepark, or just grabbing coffee with friends, Empyre jeans offer the flexibility to match your vibe.
The Verdict: Why Empyre Stands Out
In a market overflowing with denim brands, Empyre has managed to maintain its identity by staying true to its roots while embracing modern trends. It's a brand that doesn't try too hard to be fashionable, yet somehow remains perpetually relevant. Their jeans are designed for movement, individuality, and everyday wear, making them a staple for anyone who values comfort, affordability, and effortless style.
If you’re looking for jeans that blend quality, street credibility, and genuine comfort, Empyre should be at the top of your list. Whether you’re a longtime fan or just discovering the brand, one thing’s for sure: with Empyre, you’re never just wearing jeans—you’re wearing a lifestyle.
