In the restaurant business, which is very competitive, it is mandatory for any investment made to pay itself off in terms of productivity. Among the most useful innovations in recent years, digital signage for restaurants can be attributed to the list of the most valuable. But how does it affect the business profits? Here we attempt to explain the return on investment of digital signage and how it can increase efficiency, sales and customer satisfaction.
- Increased Sales and Upselling Opportunities
The use of digital signage is also useful in advertising healthy margin products and products that are on promotion. Given the visually appealing designs and the actioning capability, relevant offers and special Plates1 can be placed on digital menu boards to increase the size of the orders and to capture consumers’ attention to important promotional offers during particular time of the year. Other sources have noted that digital menu boards can drive sales up to 20%, hence making it a powerful marketing tool.
- Cost Savings on Printing and Labor
Traditional paper menus are often time-consuming to reprint due to changes in prices, seasons as well as changes in the menu list. Digital signage does not have these costs, hence making it an economical and environmentally friendly solution. Also, the use of real-time updates of the digital menus minimizes the need to change the signs manually hence freeing up time for the staff to concentrate on other essential tasks such as attending to the customers.
- Enhanced Customer Experience and Reduced Wait Times
A well-designed digital menu board can help in enhancing the flow of ordering since the customers are in a position to make an informed decision. According to research, the use of digital signage can decrease perceived wait time by 35% thus increasing on the satisfaction of the customers and the efficiency of the services delivered. The speed of decision-making means that service delivery is quick, and thus, the table turnover rates have a direct effect on revenues.
- Improved Brand Consistency and Marketing Flexibility
restaurant owners also are able to ensure that all of their restaurants and outlets have similar content through Digital signage software, being that content such as menus, promotional advertisements and branding can easily be uploaded remotely. This flexibility makes it possible for restaurants to come up with new promotions depending on the current weather, an event, or the customers. This makes it easier to engage the targeted audience and therefore boost the sales.
- Upselling Through Interactive Displays
Other features that can be added to the interactive digital signage are self-service kiosks or touch screen displays. These systems enable the customers to view the menu, place their orders, and even explore other foods that can be offered to them thus increasing the chances of upselling. An interesting fact is that the use of a self-ordering kiosk can increase the check size by up to 30% and, therefore, is highly useful for restaurants that want to increase their revenue.
- Employee Training and Internal Communication
Apart from the benefits that customers are likely to get, digital signage can also be applied in training and informing employees. Restaurants can use them to post the relevant metrics, messages, and training videos for the staff’s awareness and engagement. This means enhanced efficiency of the staff and therefore enhanced customer service and firm operational performance.
Calculating the ROI of Digital Signage
The following are some of the ways through which restaurant owners can evaluate the digital signage ROI:
- Increase in Sales: The promotion of most ordered products and potential new products through a menu must be assessed.
- Cost Saving: Monitor the decrease in the expense which is incurred in printing bills, labor and the cost of marketing.
- Customer Engagement: Track changes in the efficiency of the orders and satisfaction of the customers.
- Operational Efficiency: Assess the impact on employee productivity and service speed.
Conclusion
Defining it merely as an aesthetic addition to restaurants is incorrect; it is a sound plan that pays off giving tremendous boost to sales, customer satisfaction and even operational area. But, with the correct digital signage software, restaurants are in a position to decrease marketing and advertising costs, improve sales and make digital signage one of the highest return on investment tools for eateries of the contemporary world.
