Yard signs are a powerful and cost-effective way to advertise businesses, events, political campaigns, and real estate listings. Their high visibility and affordability make them a go-to option for local marketing. However, to make the most impact, you need to follow the right design and placement strategies while avoiding common mistakes. Here’s a guide to the do’s and don’ts of yard sign printing to ensure your message reaches the right audience effectively.
The Do’s of Yard Sign Printing
1. Keep Your Message Short and Clear
A successful custom printed yard sign should convey a message in just a few seconds. Keep text short, simple, and to the point—focus on a strong headline, contact details, and a call to action (CTA). Avoid unnecessary details that can make your sign cluttered.
2. Use Readable Fonts and Bold Text
Choose bold, sans-serif fonts for easy readability. Your sign should be legible from a distance, so avoid using overly decorative or script fonts that can be hard to read.
3. Opt for High-Contrast Colors
The right color combination enhances visibility. Dark text on a light background or light text on a dark background works best. High-contrast colors like black and yellow or white and blue grab attention.
4. Select Durable Materials
Since yard signs are placed outdoors, they need to withstand different weather conditions. Coroplast (corrugated plastic) is a popular choice due to its durability and affordability. You can also explore PVC or aluminum options for long-term use.
5. Place Your Sign in High-Traffic Areas
Visibility is key! Make sure to position your signs in high-traffic areas such as:
- Busy street corners
- Front yards
- Sidewalks
- Outside event venues
Ensure your signs are placed at eye level and away from obstructions like trees or parked cars for maximum exposure.
6. Include a Strong Call-to-Action (CTA)
Your yard sign should guide potential customers to take action. Effective CTAs include:
✅ "Call Now for a Free Estimate!"
✅ "Visit Us Today!"
✅ "Scan Here to Learn More!" (if using a QR code)
7. Consider Double-Sided Printing
Printing on both sides increases visibility, especially for signs placed along roads or walkways where traffic comes from multiple directions.
8. Use “Yard Sign Printing Near Me” for Local Reach
Adding location-specific keywords like “yard sign printing near me” on your signage or online marketing helps potential customers find you faster when searching for local printing services.
The Don’ts of Yard Sign Printing
1. Don’t Overcrowd Your Sign with Too Much Information
Too many details can make your sign overwhelming. Stick to the essentials: business name, contact details, website, and a short tagline or offer.
2. Avoid Low-Quality or Blurry Graphics
Your logo and any images should be high-resolution to avoid pixelation. A clear, professional design enhances your credibility.
3. Don’t Use Weak Stakes or Supports
Invest in sturdy stakes or frames to keep your signs upright. Weak stakes may cause your sign to tilt, fall, or get damaged in windy conditions.
4. Avoid Poor Placement
Make sure your yard sign is not blocked by fences, trees, or cars. Also, ensure it is positioned at eye level and is readable from a distance.
5. Don’t Ignore Local Signage Laws
Check with local authorities regarding regulations on sign placement, size restrictions, and duration limits to avoid penalties or removal.
Final Thoughts
A well-designed custom printed yard sign is an excellent way to attract local customers and generate leads. By following these do’s and don’ts, you can create highly effective signs that maximize visibility and engagement.
When I needed high-quality yard signs, I had a great experience with Goodwill Print Shop. Their top-notch printing services, excellent customer support, and attention to detail made the entire process smooth and hassle-free. If you’re searching for yard sign printing near me, I highly recommend them for quality and reliability.
Need professional yard signs? Contact Goodwill Print Shop today!
