Nowadays customers want to have a good experience when it comes to unboxing a product. Brands that are able to provide this experience can create a positive impression on customers and make them remember the company.

This is why brands are looking for unique and exciting packaging options that can convince people that the brand is one worth buying from. Textured boxes are an option that are being considered by many brands. The box is one which has a certain surface texture on it. The texture may be a subtle one or a bold one. It can cover part of the box or the complete box.

The following looks at textured packaging in luxury packaging as a marketing tool for enhanced customer experience:

Give consumers a unique textural impact

As mentioned above the packaging is one that has a unique texture on it which feels different than normal packaging boxes. It is possible to add a texture that is similar to the product in the box so that people can know about it when they feel the box. This is an effective marketing tool in letting people get an idea of what they are buying.

For instance high-end brands selling perfume or makeup can include a soft texture on the box. A company that has packaged outdoor equipment can include a rough texture on the packaging. By adding a texture like this you will be enhancing customer experience when they touch the box.

Use sense of touch to market product

It is common to play around with the sense of sight when designing packaging so that people are drawn to it. But brands are now considering printed texture and linen boxes which also use the sense of touch to market the product.

When you choose packaging such as this you will be encouraging people to pick up the box after they look at its appealing design. When they touch it and if you have included a texture that is similar to the product in the box, you will be marketing it in this way.

A brand can even include a certain scent on the packaging so that the sense of smell is also used in giving customers an enhanced experience.

Sturdy packaging

It is important that the packaging be strong and able to protect the product that will be packaged in it so that customers will be impressed that your brand favors quality. These boxes are usually made with good-quality packaging materials so that the texture can be added on them effectively.

Cardboard texture and linen boxes will be able to give a brand strong packaging which can keep the product safe from getting damaged. Cardboard is known for its strength and durability and ability to give a brand strong packaging that will be able to protect the product and impress customers.

Strong and premium packaging like this is able to give customers a good experience as they will see that the box is strong and so will think that the product is strong as well.

Visually appealing packaging

The packaging needs to be designed in an appealing way so that the target audience can notice it easily amongst the competition and be drawn to what your brand is selling. Only when your consumer base will notice the box will they decide to pick it up. Therefore it is important to design custom texture and linen boxes attractively allowing them to stand out to the people who are more likely to buy what you are selling.

For instance if you want a luxurious and high-end image to be given because you are selling a product like jewelry or makeup, the packaging should be able to convey this. The colors, images, designs, etc. that you include on the box can convey elegance and luxury.

You can include colors such as black, gold, white, etc. on the box as these suggest luxury. The packaging theme can be a minimalistic one as this stands out and gives the impression of sophistication. When you design packaging to appeal to your consumer base, they will be drawn to what you are selling and want to pick up the box. In this way they can feel the texture on it and get impressed with your brand.

Increase brand awareness

Packaging needs to increase brand awareness so that people have an idea which brand they are buying from. Textured packaging can help when brand details are included prominently on the packaging.

You can add your company logo and include the embossing impact on it which will make it rise above the rest of the packaging design and feel different than it as well.

A company can even add its contact information as sometimes customers need to know this. This will include its address, phone number, social media links, website, etc. that will help let customers know where it is located and how to contact it.

Textured packaging is an effective marketing tool that a luxury brand can use to let potential customers know that it exists in the market. The boxes look and also feel appealing which gives customers a high-end experience letting them remember the brand and want to buy from it in the future as well.