Cole Bennett is without a doubt one of the most recognized people in the music world. Through his originality and distinct visual style, he has worked with some of the most renowned names in the world of hip-hop, and his creativity in music videos speaks for itself. The journey from being a small filmmaker to becoming a large player in the industry is pretty motivating. Here is what you need to know about Bennett.

Cole Bennett Life and His Initial Career

Cole Bennett was born on the 14th of May in the year 1996 in Illinois’s Plano Town. He first picked up a camera at the age of 14 and started taking an interest in filmmaking. While in high school, he began creating music videos for regional musicians and later published them on YouTube. In 2013, Bennett started Lyrical Lemonade, a blog that eventually grew into one of the most well-known platforms dedicated to hip-hop.

The Evolution of Lyrical Lemonade

Initially, Lyrical Lemonade was a blog meant for music reviews, interviews, and other information within that niche, but as more and more people started using it, it became a leader in music video production. His trademark fast animations, quick cuts, and toy-like effects made him stand out from the rest of the video directors.

Bennett’s career completely turned in a positive direction ever since he completed the direction for Lil Pump's “D Rose” music video in 2017. The video went viral, gaining millions of views and bringing Lil Pump and Bennett to the spotlight. From then on, Lyrical Lemonade became Lyrical Lemonade became the home of every up-and-coming rapper and artist. 

Cole Bennett Alongside Hip-Hop's Biggest Stars

Cole Bennett needed to wait for a few years till the industry needed his services for some of the hottest artists. Now, he has a pretty extensive portfolio that includes collaborations with: 

Juice WRLD (Lucid Dreams, Robbery)

Eminem (Godzilla featuring Juice WRLD)

Lil Durk (All My Life featuring J. Cole)

Jack Harlow (What’s Poppin’)

Ski Mask the Slump God, NLE Choppa, among several others.

Bennett's style has colorful aesthetics, animated effects, and high-energy visuals, instantly recognizable across the entire music industry.

Cole Bennett's Influence on Music Videos

Long before music video producers hired Bennett, music videos had high chances of success if they were filmed with higher quality cameras in extravagant locations. However, it is quite obvious that money is not everything. Bennett uses low-budget techniques combined with innovative editing to create eye-catching videos. 

Bennett Cole is widely recognized as a music video director, but his brand does extend to other niches. 

In 2019, he kicked off the Summer Smash Festival which focuses on hip-hop, featuring some of the most important artists in the genre. This event is one of the Lyrical Lemonade music festivals which he has launched. 

Conclusion 

He has stepped from being a high schooler with a camera to becoming a music culture icon. The industry never ceases to wonder at his alteration of traditional video releases capturing Cole Bennett’s music. His storytelling style paired with stunning visuals captivates anyone, leading to Bennett getting labeled as the best director to come from his peers.