The Australia skincare products market comprises facial and body lotions, creams, oils, balms, moisturizers, scrub and essential oils catering to various skincare needs. Growing number of people in Australia are focusing on lifelong skin health and prevention from signs of aging such as fine lines, wrinkles, dark spots and blemishes, which is driving the demand for effective anti-aging products. In addition, sun exposure is a major concern in the country due to high ultraviolet rays, increasing instances of skin cancer, sunburns and related issues. This is further augmenting the sales of sun protection products such as daily moisturizers, sunscreen lotions and creams.
Australia skincare products market is projected to reach around US $3,366.11
Million by 2030, exhibiting a CAGR of 4.7% during the forecast period (2023-2030).
Key Takeaways
Key players operating in the Australia skincare products are Beiersdorf AG, L'Oréal SA, Procter and Gamble, Unilever, Bioderma Laboratories, Clarins Group, Dermalume Skincare, Johnson and Johnson Inc., Estee Lauder Inc., Miranda Kerr Pty Ltd (Kora Organics), Jurlique International Pty Ltd, and Natio. These players are focused on developing innovative products to cater to the customized skincare needs of consumers.
The key players are focused on expanding their market presence across rural areas of Australia through online selling platforms and exclusive brand outlets. Companies are also engaging in strategic collaborations with regional distributors and retailers to strengthen their distribution channels in the domestic market.
The Australia Skincare Products Market Growth is witnessing strong in Australia due to rising consciousness about maintaining youthful skin and personal care. In addition, increasing awareness about various skin conditions and their treatment options is propelling the sales of specialist skincare products.
Market drivers
The key driver fueling the Australia skincare products market is the increasing consumer awareness about skincare benefits. There is a rising inclination towards using natural and botanical ingredients based cosmetic and personal care items on regular basis to maintain skin health. This is prompting leading brands to introduce organic and eco-friendly product ranges. In addition, aggressive marketing campaigns by industry players emphasizing on the anti-aging properties of their products are encouraging consumers towards regular usage of skincare regimens.
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