Global Digital Signage Market Overview:

According to MarkNtel Advisors study the Global Digital Signage Market size is valued at around USD 24.8 billion in 2024 & is estimated to grow at a CAGR of around 8.2% during the forecast period, i.e., 2024-30. The increasing infrastructural implementation, rising commercial usage, and constant evolution of technology are factors driving market growth.

Key Findings of the Study: Digital Signage market

Global Digital Signage Market Opportunity:

Integration of AI & Data Analytics Offering Lucrative Opportunities – Infusing AI and Data Analytics into digital signage can transform the digital signage industry. By utilizing AI and data analytics, businesses can draw valuable insights from customer data collected through digital signage such as most engaging content, customer preferences, trends, and others. These can enable companies to fine-tune marketing strategies, it will enhance customer experience, and increase engagement.

Moreover, AI is efficient in identifying trends and patterns, it can be used to suggest new products to customers based on historical purchases and preferences. AI and data analytics can also be used to measure signage performance.

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Scope of the Digital Signage Market Report Segmentation

-By Type

• Indoor - Market Size & Forecast 2019-2030, USD Million
• Outdoor - Market Size & Forecast 2019-2030, USD Million

-By Components

• Hardware- Market Size & Forecast 2019-2030, USD Million
• Software - Market Size & Forecast 2019-2030, USD Million
• Services - Market Size & Forecast 2019-2030, USD Million

-By Resolution

• 1280p*720p (HD) - Market Size & Forecast 2019-2030, USD Million
• 1920p*1080p (Full HD) - Market Size & Forecast 2019-2030, USD Million
• 3840p*2160p (Ultra HD, 4K) - Market Size & Forecast 2019-2030, USD Million
• 7680p*4320p (8K) - Market Size & Forecast 2019-2030, USD Million

-By Brightness

• Upto 500 nits - Market Size & Forecast 2019-2030, USD Million
• 500-1500 nits - Market Size & Forecast 2019-2030, USD Million
• Above 5000 nits - Market Size & Forecast 2019-2030, USD Million

-By Display Size

• Upto 32 Inches - Market Size & Forecast 2019-2030, USD Million
• 33 to 52 Inches - Market Size & Forecast 2019-2030, USD Million
• Above 52 Inches - Market Size & Forecast 2019-2030, USD Million

-By End User

• Manufacturing - Market Size & Forecast 2019-2030, USD Million
• Food & Beverages - Market Size & Forecast 2019-2030, USD Million
• Retail - Market Size & Forecast 2019-2030, USD Million
• Education - Market Size & Forecast 2019-2030, USD Million
• Hospitality - Market Size & Forecast 2019-2030, USD Million
• Healthcare - Market Size & Forecast 2019-2030, USD Million
• Logistics & Transportation - Market Size & Forecast 2019-2030, USD Million
• Fitness, Leisure & Culture - Market Size & Forecast 2019-2030, USD Million
• Event Management - Market Size & Forecast 2019-2030, USD Million
• Commercial Real Estate - Market Size & Forecast 2019-2030, USD Million
• Others- Market Size & Forecast 2019-2030, USD Million

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Geographical analysis:

-By Region

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

North America is dominating the Global Digital Signage Market. North American countries such as the USA and Canada are the primary reason, developed infrastructure and advanced technology give it an edge over other regions. People of North America are more accepting of innovative technology, making it a market of opportunities for digital signage, as the success of any technology relies on the acceptance by people who will use it. The expanding retail market is fueling the demand further, as the need for enhancing the consumer shopping experience increases. The hospitality industry in North America is also increasingly deploying interactive signage to enable self-check-in, acting as another growth factor for the digital signage industry.

Additionally, the government is also actively installing digital signage in public buildings to maintain a continuous flow of information. The ever-growing industries are adopting digital signage, equipping their manufacturing pants with digital signage to pass instructions on safety and other matters and maintain communication. Moreover, high disposable income and rapid commercialization of 5G and fiber optics, made digital signage more accessible and practical in the region.

Global Digital Signage Industry Recent Development:

• 2024: LG is introducing its advanced Anti-Discolouration technology for outdoor digital signage. Verified by respected standards and testing organization, UL Solutions, LG’s new tech helps prevent ‘screen-yellowing,’ a common issue for outdoor digital signage products caused by prolonged exposure to sunlight.
• 2024: ViewSonic announces 92-inch, 5K, Ultra-Wide Commercial Display Optimized for Microsoft Teams Rooms and Digital Signage. The CDE92UW is engineered for simplicity and performance; to ensure continuous 24/7 operation for enhanced messaging and communication.

Current Landscape of Digital Signage Market

The report delineates key market participants and thoroughly assesses their strategic approaches, trends, innovations, and manufacturing infrastructure, enabling a forecast of their market impact over the next five years. The meticulously researched data presented holds the potential to distinguish even nascent market entrants in the long term. Armed with pertinent data and actionable insights, our research report delivers a comprehensive overview of the market, empowering investors and stakeholders to establish a robust presence in the Digital Signage market. The research report profiles major players, including

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• Samsung Electronics
• LG Electronics
• Panasonic Corporation
• Sony Corporation
• NEC Corporation
• Daktronics
• SNA Displays
• Unilumin
• Planer Systems Inc.
• CE Labs
• Leyard
• Viewsonic
• Aopen
• Philips
• Barco
• Others

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Why choose MarkNtel?

MarkNtel Advisors is a leading market research company, consulting, & data analytics firm that provides an extensive range of strategic reports on diverse industry verticals. We deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, & individuals, among others.

Our specialization in niche industries & emerging geographies allows our clients to formulate their strategies in a much more informed way and entail parameters like Go-to-Market (GTM), product development, feasibility analysis, project scoping, market segmentation, competitive benchmarking, market sizing & forecasting, & trend analysis, among others, for 14.8 diverse industrial verticals.

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