When advertising your campaign using SMS marketing, you must provide certain conditions for its effectiveness. Sending a short, useful message is important, as is sending a text message on time. How?

Imagine you are ordering dinner, and you receive a text message from your local pizza shop informing you that they are offering a discount. What are you going to do? You will seize the opportunity, correct? That's what time can accomplish.

SMS marketers must understand the audience they are targeting. Food establishments will undoubtedly send text messages during lunch or dinner hours, while beauticians should send SMS during the season or when they believe clients are more likely to do so. Time is really important in this process. You must guarantee that you send your SMS on time and receive the desired response.

To master this art, you must carefully research your chosen industry. You must understand what a customer needs and when he or she may require it. You must behave accordingly. There are no visuals involved here, only plain words, so you must be on top of your game.

SMS marketing in the UAE can be challenging at times because your customers must read the message as soon as possible. There is no visual aid. So, you must play the time card precisely.

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