For years now, there has been a gradual shift in digital marketing trends. The shift became huge with the release of Google’s core update in March 2024. As a result, digital marketing company in Delhi have seen the need to move with this change in tide to top marketing charts.
The change is necessary to keep up with the similarly changing consumer behaviour and technological advancements. But first you must know what trends are most useful.
In this article, we will explore the latest trends followed by digital marketing company in Delhi.
Let’s dive in.
7 top effective digital marketing trends to follow
Relevance of artificial intelligence (AI) in digital marketing
Once perceived to be a major game changer in the digital marketing scene, the use of AI is on the decline. Even before Google's core update for 2024 which does not permit the use of AI written content, AI tools like ChatGPT had their shortcomings.
Following the update, there has been a marked reduction in the use of AI tools.
Here are other ways AI has helped marketers achieve quicker results:
- Content ideation
- AI chatbots for customer engagement
- Marketing analysis
- Sentiment analysis
To get the best out of using AI, you must provide it with all the information that it needs to generate the best results. These results also must be fact-checked thoroughly to ensure accuracy.
Influencer marketing and user-generated content (UGC)
If you use social media actively, you might notice the rise in the use of influencers for marketing. Brands and digital marketing company in Delhi use influencers to promote their products and create UGC.
Influencer marketing and user generated content gives your audience a real time experience on how to use your products or services. It also gives them first-hand knowledge on the benefits using your products or services.
Video marketing
Everyday, there are millions of videos being published all over internet platforms such as TikTok, Instagram, Pinterest and YouTube. These platforms have made video marketing a vital digital marketing strategy to use.
Through engaging and eye-catching videos, you can grab your audience's attention. This is where the creativity of a digital marketing company in Delhi comes in.
Video marketing can be very useful if handled properly by professionals. Otherwise, it will only be a waste of money and resources. Luckily, you don't have to worry about that by outsourcing these services from a trusted video marketing company.
Personalization
Customers want to have a deeper connection with the brand they are buying from. This begs the need for personalization when creating digital marketing strategies.
But how does a digital marketing company in Delhi personalize their digital marketing strategy?
The answer is targeted ads.
Targeted ads allow you to create buyer personas based on your audience's demographics and data. This allows you to create tailored product recommendations that are perfect for their problems. You can get some of this data from "people also search" sections of search engines. Targeted ads make your brand a home for your audience.
With added creativity, you can create targeted ads for different buyer personas that will resonate with your audience.
Storytelling
Storytelling is what keeps the audience fixed on your content. You can incorporate storytelling in various content formats including videos, blog posts and images.
The aim is to be able to connect with your audience on a human level. This can be achieved by simplifying complex subjects in a way that they understand, using the language and tone they understand.
Immersive and interactive marketing
Immersive and interactive marketing focuses on taking your audience along as you go. It gives them a first hand experience with your products and helps them decide whether or not to make a purchase.
Here are some of the ways you could carry out immersive and interactive marketing:
- Live sessions: they serve as a medium for the audience to interact with the brand, asking questions and commenting on areas of concern.
- 3D tours: for brands into real estate and tourism, 3D tours can build trust between the audience and the brand. 3D tours use virtual reality technology to allow the audience to see a virtual space on their own and how they want to.
- 3D technology is complex, getting a very good video marketing company ensures success in using this technology for marketing.
- Quizzes and Polls: through quizzes and polls you can find out the inadequacies with your brand from your audience. And with this data, create solutions that will cater to the audience's needs.
Social media as shopping platforms
Social media is no longer a place where people go to meet new people and interact with one another. It has now become a very powerful tool that a reliable digital marketing company in Delhi uses for marketing.
WhatsApp has WhatsApp business and Facebook has Facebook marketplace. These interfaces create a seamless experience for buyers to search for products and connect with the manufacturers or sellers of these products.
Conclusion
Change is constant everywhere, even in digital marketing. Businesses that don't adapt to the changing trends and strategies are always left behind and some eventually shut down. Digital marketing company in Delhi stay updated on these trends to ensure the growth of their clients' brands.
