As algorithms and routines change, so does the way you reach your target audience. Despite all the changes in the way Instagram works and the way brands and businesses reach their followers in recent years, there are clear and simple ways to grow your instagram followers, cultivate relationships and expand your social network. network. I've rounded up the 15 best ways to do this below, including the types of posts that will successfully generate new and active followers.

Does Getting More Followers on Instagram Even Matter Anymore?

Instagram Reels has the edge because it shows whether the content is well-received or not, regardless of the number of followers. Your goal should be to promote your content and develop a deep relationship with your existing followers, rather than constantly nurturing your followers. While it's important to keep track of existing followers, as an organization we want to focus on more people and give more credibility to those with larger follower counts. While having more than followers isn't what it used to be, it makes sense to try to increase your efforts over time as you start investing time and effort into social media.

For these reasons, counting followers is irrelevant to some extent if you are a creator. Deals, brand partnerships and more can change for better or worse depending on the total number of followers and the relationship between followers. Remember that fake followers are never useful because numerous metrics can distinguish fake followers from real followers. While there are other things you need to focus on (using relevant hashtags to make sure you have followers or sign-ups, your engagement rate, and connecting with the right people), it's still important to build a strong following on social media. Protect your business or brand and continue to experience growth.

How to Get More Followers on Instagram

Now that we know the value of finding new followers and growing your following on Instagram, let's take a closer look at the latest strategies to grow that following and keep your audience engaged.

1. Create More Instagram Reels

If there is one format that Instagram supports that can help you stand out among your existing followers, it is Reels. Reels are more useful than Instagram Stories because they focus more on the quality and type of content they display. What does this mean? Ultimately, this means that Instagram Reels are better used to get your name out there than relying on hashtags, promotions, and other (old) ways of growing your follower count.

2. Experiment with Different Types of Instagram Posts and Lean into Trending Content Formats

Rollers are very popular at the moment, that's true, but that's changing. When the reels go silent, Instagram Live, Instagram Stories, or a carousel post may once again be eclipsed in profit and usage. Continue using different types of Instagram posts to see what's most popular over time and where your engagement is highest. Doing this will allow you to keep track of your audience's thoughts (and especially their feeds), and you'll never know: maybe you're an insider who works better with static posts rather than Reels or Instagram Stories.

3. Run an Instagram Giveaway/Contest

Using giveaways or contests is another smart way to grow your following, as sweepstakes and contests often encourage participants to follow and tag others to earn extras and increase your chances of winning. Sharing a post on Instagram accounts is another common way to advertise and compete and is a great way to attract more customers and get more instagram post views. It is a very popular method on social media because it works. Doing giveaways or contests can quickly increase your follower count.

4. Consider Instagram Ads

While giveaways and contests are great options on their own, they are often more successful when combined with Instagram ads. Advertising allows you to reach more people and the benefits of success can encourage more followers. Instagram ads can be used for many things and aren't just limited to giveaways or contests; Every time your reach exceeds your current followers, your chances of gaining new followers increase. When choosing something to advertise through ads, make sure you choose an image or text that appeals to most people and offers great visuals.

5. Cross-promote Your Instagram Account

Assuming you have a large audience on another social network, a large email list, or a popular website, this is the best way to advertise. It goes without saying that if you want to attract new followers on Instagram, you need to share a link that can connect your profile to your website and other social media platforms where your followers are. This also applies to all your profiles online.

6. Work/Collaborate with Other Brands, Creators, and Influencers

A good partnership gives you an excuse to work with brands that can promote your message as part of their campaigns. Working with brands and others where you can build a reputation as a creator. All of these can help you meet new users on the site and thus increase your following through easy sharing, popular hashtags or the power of affiliate campaigns.

7. Write a Compelling Bio

When people unfollow you on your profile, you want to increase your chances of converting them into new followers. This starts with your bio; After all, potential users who come across your profile need to know that you best suit their needs, wants, or interests. Organic followers are often more valuable than those that appear behind a specific type, and your bio is the first place to attract attention. 

8. Post Content That Followers Actually Want to See

This goes without saying, but you need to sit back, listen to the latest trends, follow Instagram analytics closely and ultimately publish the best content that meets the needs of your target audience. . This means you need to monitor your video content and continually improve the type of content that appeals to your audience. Even if you're in a specific industry, a real one can always reach a lot of people, and that's better than creating a mediocre product in many areas.

Conclusion

There is a clear difference between a follower who is accurate and a follower who comes in only with the hope of benefiting from a profit or discount. When trying to build followers, you can ensure that your followers are real or real by keeping your current target audience in mind. In this age of in-demand media, followers are no longer king when it comes to social media success, but they can be invaluable in helping you collaborate with other brands, influencers, and more. Since followers are considered an indicator of not only the success of a business or company but also their overall impact, many reputable companies will place an emphasis on working with individuals who can exceed a certain level of followers.

Fortunately, increasing your number of followers is not an impossible task and does not require losing the volume and power of your account. Instead, it's about making sure you're always engaging with others on your channel and always developing high-quality and engaging content. Followers are automatically directed to accounts recommended or shared by others, as long as the account regularly posts content they find valuable, interesting, or awesome. So, if you focus on engagement, promote good content, and take advantage of networking opportunities, you'll likely achieve results and see a positive change in the number of followers on your account.