The global men's underwear market size was USD 9.9 Billion in 2022 and is expected to register a revenue CAGR of 5.3% over the forecast period, according to the latest report by Reports and Data.
Manufacturers focus on providing comfortable, attractive, and high-quality pants to respond to male consumers' changing fashion and lifestyle choices.
One of the primary variables affecting market revenue growth is the increased demand for premium and upscale men's pants. Due to increased disposable money, male consumers are willing to pay more for upmarket pants brands that provide greater comfort, quality, and style. The trend is especially common among millennials, who are increasingly looking for attractive and contemporary pants options.
The demand for men's trousers featuring antimicrobial and moisture-wicking properties is witnessing an upsurge as cleanliness and health concerns take center stage. Customers are actively seeking undergarments that can effectively hinder the proliferation of bacteria and reduce the risk of illnesses. The market's appetite for such items is projected to grow even further, driven by the heightened awareness of the significance of maintaining optimal hygiene.
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Top Profiled Companies in the Global Men’s Underwear Market Report:
- Calvin Klein Inc.
- Hanesbrands Inc.
- Fruit of the Loom Inc.
- Jockey International Inc.
- Under Armour Inc.
- Adidas AG
- Nike Inc.
- Puma SE
- Tommy Hilfiger Licensing LLC
- Ralph Lauren Corporation
Some Key Highlights from the Report
- In 2021, the dominant segment in terms of revenue was the briefs category. Briefs are the most prevalent style of men's pants, renowned for their comfort and support. They are designed to provide a snug fit around the waist and full coverage for the genitals. Increased awareness of personal hygiene and health concerns have driven strong demand in the market. The availability of various brief styles, such as low-rise, high-rise, pouch front, and others, has attracted more customers to this segment.
- Cotton played a significant role in generating revenue in 2021. Cotton is the preferred material for men's pants due to its natural softness, breathability, and moisture-wicking properties. The demand for cotton pants has been propelled by growing health consciousness and an understanding of personal hygiene. Additionally, the availability of various types of cotton pants, including trunks, boxers, and briefs, has drawn many buyers to this category.
- In 2021, the Asia Pacific region held the highest market share in the global men's underwear industry. This region is home to several expanding economies, such as China, India, and Indonesia, where populations are growing, disposable incomes are increasing, and urbanization is on the rise. Consequently, there is expected to be a rise in demand for men's underwear in this region. Furthermore, the booming e-commerce industry in the region has boosted sales of men's underwear, as online platforms offer a wide range of products at competitive prices. The region's cost-effective production has led to the emergence of multiple local players offering affordable, high-quality men's underwear products. This intense competition among competitors is anticipated to further drive market revenue growth in Asia.
Key Regional Markets Covered in the Report:
- North America (U.S.A., Canada, Mexico)
- Europe (Italy, U.K., Germany, France, Rest of Europe)
- Asia Pacific (India, China, Japan, South Korea, Australia, Rest of Asia Pacific)
- Latin America (Chile, Brazil, Argentina, Peru, Rest of Latin America)
- Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)
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Further market segmentation
Product Type Outlook (Revenue, USD Billion; 2022 - 2032)
- Boxers
- Briefs
- Trunks
- Boxer Briefs
- Others
Material Outlook (Revenue, USD Billion; 2022 - 2032)
- Cotton
- Nylon
- Polyester
- Silk
- Others
Distribution Channel Outlook (Revenue, USD Billion; 2022 - 2032)
- Online
- Offline
Key Takeaways of the Global Men’s Underwear Market Report:
- A comprehensive overview of the global Men’s Underwear industry.
- Accurate market projections in terms of market size, share, and volume.
- Thorough study of the global market dynamics, such as major market revenue growth drivers, opportunities, threats, challenges, restraints, and future growth avenues.
- Deep-dive analysis of the upcoming market trends.
- Qualitative and quantitative analyses of the global Men’s Underwear market.
- Elaborate study of the leading regional markets in the global Men’s Underwear market.
- Complete overview of the market’s competitive landscape.
- Brief look at the company profiles and portfolios.
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