Discover the 10 coaching industry trends redefining success in 2026. Learn why clients no longer buy information—they buy identity—and how to adapt your coaching strategy for the new era of trust and transformation.
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The Fitness Business Podcast with Erin Dimond and Jordan Dugger: EP | 695 - 2026 Fitness Industry Forecast: 10 Trends That Will Define The Year

If the coaching space feels different right now — heavier, slower, more discerning — you’re not imagining it. The market is shifting. And it’s not shifting in the way most coaches think. It’s not that people don’t want coaching.