AI Startups Don’t Need More Engineers. They Need Marketing That Works
AI startups are popping up everywhere — from niche SaaS tools to ambitious platforms claiming to change entire industries. But here’s the harsh truth: most of them won’t make it past year two. Not because the tech isn’t good, not because the team isn’t smart, but because nobody knows they exist. They focus all their energy on building, and forget the one thing that decides whether anyone actually uses their product — marketing.
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