Brand Protection & Reputation Management
Brand Protection & Reputation Management refers to the strategies, tools, and actions businesses use to safeguard their brand identity, intellectual property, and public perception. It involves monitoring for threats such as counterfeiting, trademark infringement, misinformation, and negative publicity, as well as taking proactive measures to maintain a positive brand image. This process typically combines legal enforcement, online monitoring, crisis management, and public relations to ensure brand integrity, build trust with stakeholders, and protect long-term business value.
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