Google’s “People Also Search For” (PASF) feature surfaces related search queries that users commonly explore after conducting an initial search. These queries usually appear at the bottom of desktop SERPs or just above the “more results” line on mobile. Their presence signals Google’s commitment to guiding users toward deeper or broader versions of their original informational intent.
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What Is 'People Also Search For (PASF)'? How It Impacts SEO
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What Is 'People Also Search For (PASF)'? How It Impacts SEO

Discover what 'People Also Search For' means in Google search, why it appears, and how it can influence SEO, CTR, and content strategy in 2025.