OptiRova is a specialized consultancy and brokerage firm dedicated to assisting eye care professionals—optometrists, ophthalmologists, and opticians—in buying, selling, and optimizing their practices. Led by industry veteran Eric Rollins, OptiRova offers services including practice valuation, sales process support, operational consulting, and vendor recommendations. Whether listing a practice or seeking full brokerage support, OptiRova provides flexible, confidential, and ethical solutions tailored to the unique needs of the eye care industry. ​