Hello there, intrepid reader! Have you ever stopped to wonder why once you pay a certain amount for a coffee or a pair of jeans, that price suddenly seems like the norm? Or why did a once outrageous fashion trend quickly become the standard?

Hello there, intrepid reader! Have you ever stopped to wonder why once you pay a certain amount for a coffee or a pair of jeans, that price suddenly seems like the norm? Or why did a once outrageous fashion trend quickly become the standard?