Most renderings are composed from a flattering, front-facing angle. But a visitor walking down a crowded aisle isn’t looking at your booth head-on from a fixed distance, they’re catching a glimpse from an angle, often from 15 or 20 feet away, while moving. Ask to see your 10×10 trade show booth design from an oblique angle, and at a realistic viewing distance, before you approve it. A design that depends on a perfect, centered viewpoint often loses impact the moment someone sees it from the side.
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