Best Practices for Using Short Links Without Hurting Rankings

Short URLs do not cause SEO problems when utilized correctly in a campaign. With the use of permanent redirects, domain brands, reputable software, and transparent processes, businesses can now create a short link for a URL in their marketing strategy without numerous SEO-related risks.

The trick lies in considering short URLs as complementary tools and not using them for SEO trickery in their campaign, with appropriate considerations.

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