Internal link building is an essential element of search engine optimization (SEO) that often goes underappreciated when compared to external link building. However, it plays a crucial role in improving a website’s structure, making content easier to find for both search engines and users. Internal links connect different pages within your website, helping search engines like Google crawl and index your content more effectively while providing a better user experience. In this article, we’ll explore the importance of internal link building, its relationship with SEO, and best practices for implementing a robust internal linking strategy.