Understanding the Basics:https://hawkways.com/amazon-po....sts-to-engage-and-bo What Does "Posting on Amazon" Mean?
When you say “posting on Amazon,” you’re basically talking about listing a product for sale on the platform. Amazon isn’t just a marketplace; it’s the biggest e-commerce ecosystem out there. Posting means creating a product listing that will appear in Amazon’s massive catalog and be visible to millions of potential buyers worldwide.
The key here is that posting on Amazon involves two possible scenarios:
Listing a product that already exists on Amazon’s catalog.
For example, you want to sell an iPhone case. Amazon already has that product listed, so you basically add your offer to that listing.
Creating a brand new product listing.
This is when you have a unique product or a brand new item that doesn’t exist on Amazon’s catalog yet. You have to build the listing from scratch.
Both processes require slightly different steps, but the goal is the same: get your product in front of the right customers.
Step 1: Setting Up Your Amazon Seller Account
Before you even think about posting, you need to have an Amazon Seller account. There’s no way around it. Here’s the deal:
Go to Amazon Seller Central — that’s the platform’s backend hub for sellers.
Choose between two main account types: Individual or Professional.
Individual accounts are free but charge you a per-item fee every time you sell.
Professional accounts cost a monthly subscription fee but give you access to more tools and perks.
If you’re serious about scaling and posting multiple products, go with the Professional account. It’s worth the investment.
You’ll need to provide some personal/business info, like your bank details, tax ID, phone number, and government-issued ID. This verification step can be annoying but it’s crucial. Amazon takes seller legitimacy seriously to keep the marketplace trustworthy.
Step 2: Product Research and Preparation
Posting blindly is the quickest way to fail. Before you slap your product on Amazon, you’ve gotta do some research. Ask yourself:
Is this product already on Amazon?
Search for your product. If it’s there, you don’t need to create a new listing—you just add your offer.
Who’s your competition?
Check out their prices, reviews, product descriptions, and images. Learn what’s working and what isn’t.
Do you have everything ready?
This means good-quality product photos, a clear product title, bullet points, description, and keywords.
If your product is unique, you’ll be creating a new listing. If not, you just add your offer to an existing product. Either way, know your product inside and out.
