They see technology as a growth driver. They often have multiple locations, hybrid teams, or remote workforces and operate in industries where downtime and inefficiency carry real business costs-like Construction, Architecture, Legal, Nonprofit, Medical, and Finance. These companies either have internal IT stretched thin or have outgrown their current MSP. They're mature enough to budget at least $2K/month for strategic IT outcomes and are often looking for clarity, simplicity, and alignment between their systems and business growth goals.