Trapstar: From West London Streets to Global Streetwear Fame

Trapstar is a London-born streetwear brand that has become a cultural icon in fashion and music. Founded in the early 2000s by friends Mikey, Lee, and Will, Trapstar started with custom T-shirts sold out of car trunks and quickly evolved into a globally recognized label. The name “Trapstar” combines the struggle of the streets ("trap" with the dream of stardom, perfectly capturing the brand’s message of ambition and resilience.

Known for its bold designs, gothic lettering, and iconic slogans like “It’s A Secret”, Trapstar has a powerful visual identity. Its signature hoodies, graphic tees, and puffer jackets have become staples in the wardrobes of fashion-forward youth. The brand’s gritty yet stylish aesthetic speaks to those who hustle hard and dream big.

Trapstar’s close connection to music culture has helped fuel its rise. Celebrities like Rihanna, Stormzy, A$AP Rocky, and Drake have proudly worn the label, while an investment from Jay-Z’s Roc Nation took it to the global stage.
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