Ad networks are platforms that connect advertisers with website owners. Advertisers pay the ad network to display their ads on websites that align with their target audience. Website owners, in turn, earn money based on the performance of these ads. The ads can be in the form of banners, text, video, or interactive content. Some ad networks pay based on a cost-per-click (CPC) model, where the website owner earns money each time a visitor clicks on the ad. Others pay based on a cost-per-mille (CPM) model, where the website owner earns money based on the number of impressions the ad receives.
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