The ROI of Video Marketing: What Research Reveals
Let’s be real. Everyone says video works. Fewer people can explain why, or how it actually pays off. Likes and views are nice, sure, but that’s not ROI. That’s noise. When businesses invest in local video production, they’re usually hoping for something simple: more attention that turns into real action. Calls. Sales. Sign-ups. Trust. Research backs that up, but only when video is done with intention, not guesswork.
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