B2B lead generation or business to business sales can be described as the process of selling products and services to another business instead of directly selling to customers. B2B lead generation is much complex in nature when compared to B2C or business to customer sales. All wholesale businesses are B2B businesses.

Product based examples

All companies need raw materials for making their products. They generally purchase it from other business organisations. For example, an automobile company will purchase raw materials like steel, copper, aluminum and magnesium from other business organizations. It also purchases vehicle components like batteries, door locks, hoses, tires and electronics from other companies.

The workers of that automobile company will then assemble all these products and build a nice car. This finished product will be then delivered to a showroom from where customers can buy it. The first transaction was B2B sales and the second one was B2C sales.

Another example of this is wholesale business. A wholesaler will purchase products, for example food items from farmers. They will then sale those products to a retailer. The retailer will then put price tags on those products and sell them to customers. The first two transactions were B2B sales whereas the last one was B2C sales.

Service Based examples

B2B sales are not restricted to product based sales since service providers also engage in this type of sales. Lead generation companies can be considered as a perfect example for this category. These companies work for some big business organizations and help them to identify and attract potential customers. They are not doing it for themselves, they are doing this task of lead generation for their clients.

Lead generation companies will generally gather information about interested customers, like their tastes, preferences as well as contact details. After collecting all these data, these companies will try to develop marketing strategies according to the preferences of potential customers and reach out to them. This can be done through various means like content marketing through articles, Search Engine Optimization or SEO, advertising on various social media platforms like Instagram and email marketing. If these companies manage to produce good quality leads, this will help the business organization to expand their customer base by attracting an increasing number of potential customers.

A strategy which B2B companies can adopt

Since B2B transactions are significant, it is important to develop proper strategies for this type of transactions, like giving importance to customers. While developing any strategy for B2B transaction, business leaders should keep in mind that customer is king.  Consumers generally prefer simple, on-demand engagements and easy access to products and services. If they do not find an easy access to the products and services, they will simply move on to other companies.

 All B2B companies should make strategies based on the preferences of their consumers. Their approach should be customer first. They should develop attractive and personalized content for attracting and retaining the customers. They should also design products and services according to the tastes, preferences and requirements of those customers. If potential consumers find those advertisements attractive, they will feel tempted to know more about the products and services. If they find them convenient, they will buy it. This will give a boost to the sales and help them to increase brand awareness.

Thus, it can be understood from this article that what exactly B2B sales are.