According to MarkNtel Advisors who is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. Recently released a report on GCC Digital Advertising Market - Industry Trends and Forecast to 2030 and provides a comprehensive analysis of the current and future market conditions. The market research insights offered in this report enhance understanding of the market landscape, potential challenges, and strategies to establish a strong brand presence. With detailed market segmentation, in-depth analysis of key players, examination of consumer and supply chain trends, and exploration of new geographic markets, the insights presented in this report simplify the effective marketing of products and services.
GCC Digital Advertising Market Analysis and Size
The GCC Digital Advertising Market is estimated to grow at a CAGR of around 9.42% during the forecast period, i.e., 2024-30.
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Some of the major players operating in the GCC Digital Advertising Market are 7G Media, GCC Marketing, Digital Nexa, Prism, EDS, McCollins Media, United SEO, Digital Gravity, Grassroots Creative, Si3 Digital, and others.
GCC Digital Advertising Market Growth Driver:
Growing Internet Penetration Across the GCC Region – During the historical years, increasing investments in digital infrastructure, including broadband networks and data connectivity, have enhanced internet accessibility and reliability across the GCC countries. The expansion of high-speed internet infrastructure enables more individuals and businesses to access online content and services, facilitating a broader reach for digital advertising campaigns, which resulted in the growth of the GCC Digital Advertising Market. For instance,
- According to the International Trade Organization, in 2022, GCC countries had strengthened their leading position at both regional and international levels, with an increase of more than 98% of internet users in 2021 and regional mobile subscribers now accounting for around 137.66% of their total population.
In addition, the widespread adoption of smartphones has played a pivotal role in driving internet penetration in the GCC region. With smartphones becoming increasingly affordable and accessible, a growing number of consumers use their mobile devices to access the internet, browse websites, and engage with digital content. This shift toward mobile internet usage creates new opportunities for advertisers to target consumers through mobile-responsive websites, apps, and mobile advertising formats, which had a positive impact on the market size and its growth over the past few years and is anticipated to be in a similar trend during the forecast period.
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Market Segment and Geographical Analysis
By Trading Platform
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- Unreserved Fixed-rate- Market Size & Forecast 2019-2030, USD Million
By Advertising Media
- Digital Display- Market Size & Forecast 2019-2030, USD Million
- Mobile Display- Market Size & Forecast 2019-2030, USD Million
By Enterprise Size
- Small and Medium Enterprises (SMEs) - Market Size & Forecast 2019-2030, USD Million
- Large Enterprises- Market Size & Forecast 2019-2030, USD Million
By Country
- The UAE
- Saudi Arabia
- Oman
- Qatar
- Kuwait
- Bahrain
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