Heated tobacco products (HTPs) are gaining traction in the UK as an alternative to traditional cigarettes. Unlike conventional cigarettes, which burn tobacco, HTPs heat it to release a nicotine-containing aerosol. This method is marketed as potentially less harmful due to the absence of combustion, which produces many of the harmful chemicals found in cigarette smoke. Major tobacco companies like Philip Morris International with their IQOS device are leading the market. While the long-term health impacts of HTPs are still under research, they have sparked debates among public health experts regarding their safety and role in smoking cessation efforts.
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