Beyond the Billboard: What’s the Real Difference Between Awareness and Direction Ads?
Ads are super important for any business. They shape how people see stuff – products, services, you name it. We’ve gone from simple flyers to crazy digital ads, but the goal is still the same: grab attention and change that attention into action. Two common ways to do that are awareness and directional ads. They might seem alike, but they have very different goals and pop up at different times in a customer’s mind.
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